'26 of the most awesome CMYK designs' - Long beach web

The CMYK go in order from top to bottom. They have made a play on the word 'helvetica' turning it into 'helvertica' because it is typed vertically. The less clever among us just thought it was a typo....

The letters are crisp and 3D on a rough, hand-made paper-looking background... they've also added a shadow to emphasize the 3D effect.