Bus Advertising - On the vehicle

t-sides

The most premium traditional bus format which has become synonymous with the medium and is instantly recognisable on the high street.

supersides

Reach above the cluttered high street to demand pedestrians’ attention and deliver your message. Help drive spontaneous purchase and increase awareness in your brand’s sphere of influence.

streetliners

Aptly coined the community notice board, Streetliners connect with consumers at eye-level and allow national brands to communicate at a very local level.

rears

Taking messages directly to drivers and passengers. Rears gives clients the chance to engage with audiences when they have time to read and absorb messages.

interior panels

The steady and continued increase in bus passenger numbers means our interior products are a great platform to engage and communicate with a large and growing audience.

special display

Completely unique and creative executions from animation, illumination or twinkly LEDs to wrapping seats and stairwells or Bluetooth enabled ‘Content Buses’.

96 Sheet Spectifications

These are the design specifications for 96 sheets. 

These are applicable for both overground billboards and underground tube advertisements. 

Billboard advertising - 48 sheet specifications

These are the design specifications for the production of 48 Sheets. 

These are applicable to both overground and underground billboards.

Bus advertising

Bus advertising offers fantastic results when planned and executed in the right way, by placing buses on specific routes and targeted geographical areas. Transport Media can assure you there will be no wastage of your campaign in areas you are not looking to target. More than half of the adult population have seen a bus advertisement in the last week and over 90% percent of the population live within 5 minutes of a bus route. Buses are unavoidable and are a high impact medium that deliver time and time again.

There are a multitude of different bus products on the market and these can be slightly confusing when you are trying to communicate to your exact audience, Transport Media has all the knowledge and tools so we can ensure your bus campaign is being driven down the correct route.

Transport Media have access to over 97% percent of bus advertising throughout the UK there are well over 50 different bus operators throughout the UK and we work with the different media owners to ensure your campaign gets driven down the right road. 

We can target your postcode with up to 60 different audiences. Below is just a handful of these. 

Affluent Modern Families	Factories and Council Estates	Financially Savvy Retirees
Full City Homes	Healthy Urbanites	Metropolitan Semi’s
Social Explorers	Spending Sporty Families	Travel & Timeshare

Billboard advertising.

These are the formats of billboards which are used in this country. 

48 sheets
The largest billboard format situated in premium locations with high VAC. “Visibility adjusted contact”.

HD 48 sheet
A unique, revolutionary one sheet poster communicating your brand in high definition

96 sheets
The most popular of large format billboard advertising, allows you to reach your audience on a local, regional or national level.

HD 96 sheet
A unique, revolutionary one sheet poster communicating your brand in high definition on the largest billboard format.

Backlit 48 & 96
Showcase your brand 24 hours a day with this illuminated billboard.

Scrolling 48
Scrolling 48 sheets are all backlit and boxed premium sites giving an eye catching roadside display.

Lenticular/Prism/wave
A triple revolving poster creating impact through movement. Available in 48 and 96 sheet.

Mega 6
The largest portrait outdoor format situated in key locations giving you premium opportunity to showcase your creative

Halo mega 6
The light around the Mega 6 can be set to display a specific colour within the light spectrum to compliment your portrait creative.

Golden squares
The unique 20 ft square delivers massive standout showcasing your brand. All panels are illuminated and within key London boroughs

Landmark
Unique premium formats throughout the UK. Target commuters on main arterial routes in and out of London with massive traffic flow at each site.

3D builds
Literally reach your audience with these 3D billboards individually built for your campaign.

Special build
Go beyond the traditional poster and bring your advertising to life.

"One of the largest traditional sectors of Outdoor is billboard advertising, with 48 sheets being the most popular. Many companies also use 96 sheets to provide greater impact at premium sites, most of which are target in densely populated catchment areas.

There are some excellent landmark sites available which have been selected due to their key locations. A great example of this would be sites located on the M4, the main route from Heathrow into the city. This is excellent for targeting both business and tourist clients. Billboards are definitely one of the most popular Out of Home advertising."

Alcohol advertising - In context

So, it is all very well designing posters to advertise and promote our product... but where to put it?

We need to make it visible to many people. 

Public transport?

Bars?

Shops?

Billboards?

Bus shelters?

These are a few examples of alcohol being advertised in the public domaine. 

I also need to research exactly what you can put on a poster... do the age restrictions have to be on there?  Does the % value have to be on there?

Liquid gold - Ideas - Gold bars.

For the 'liquid gold' idea, I have decided to start looking at imagery which surrounds the word 'gold'. 

The first on my list is the gold bar. 

There are a range of different shapes and sizes. However they all look pretty similar. Which helps in making an image which is easily recognisable. 

Brothers Cider - Advertising/branding

Now Brothers Cider is a very specific brand... with a very clever advertising/branding campaign. 

The target audience is clear - young people, wanting to have fun. 

This is clear from the imagery, the type and the images used. 

Mixing the original pear cider recipe with other flavours... playing with the young people's love of alcopops. The sans serif font adds a contemporary edge, making the drink very informal. It stands out clearly behind a bar... one glance at a bottle, even if it is a newly introduced flavour... is instantly recognisable as being from Brothers. 

They also pride themselves on being a festival drink... originally having the 'Festival Strength' just for the actual festivals... but then introducing it to retailers.

Brothers originated from Glastonbury Festival... very close to the brewery itself. It is very much a family-run business, and when they introduced bottles of festival strength... they made the design a lot more personal. Adding the family name 'Showering' to the bottles... and a choice of each of the brothers names on the back.

They then introduced a load of products to spread the word. Each with a fun-feel to it, putting their name on different campaigns around the local areas.



Advertising campaigns -

There was a while where these billboards were everywhere... Bright colours and bold, crisp type makes the message very clear.

Stella Artois - Advertising campaign

This is a campaign by French beer brand Stella Artois. 

This was created by a group of painters from New York, hand-painted onto the side of a brick building and changed every day. The campaign was labelled 'ritual' as it depicts the ritual of filling a glass with beer. 

It lasted 3 weeks. 

From the rig from Jon on Vimeo.

Days 5-10 from Jon on Vimeo.

Days 11-15 from Jon on Vimeo.

It is an incredibly clever campaign, it gets people interacting with the drink... always going back to see how it has changed from day to day.