Image module - final project - 'grandpa' jumpers

So for the final brief of this module, we have been asked to build on one of the previous briefs and produce a piece of work that will show 7 weeks work. 

I have chosen to re-do the book brief and produce a book on one of my favourite things of the moment... 'grandpa' jumpers.

Big, wooly, knitted, warm.

I have chosen to do this photographically and hand-drawn. 

These are some examples of these jumpers that I mean.

I feel I could really work with the different patterns. 

Pop Boutique and the other second hand/vintage shops are a good place to start for the images. 

I really need to think of the composition and context of the images that I am going to take. 

Alcohol advertising - In context

So, it is all very well designing posters to advertise and promote our product... but where to put it?

We need to make it visible to many people. 

Public transport?

Bars?

Shops?

Billboards?

Bus shelters?

These are a few examples of alcohol being advertised in the public domaine. 

I also need to research exactly what you can put on a poster... do the age restrictions have to be on there?  Does the % value have to be on there?

Liquid gold - Ideas - Gold bars.

For the 'liquid gold' idea, I have decided to start looking at imagery which surrounds the word 'gold'. 

The first on my list is the gold bar. 

There are a range of different shapes and sizes. However they all look pretty similar. Which helps in making an image which is easily recognisable. 

Brothers Cider - Advertising/branding

Now Brothers Cider is a very specific brand... with a very clever advertising/branding campaign. 

The target audience is clear - young people, wanting to have fun. 

This is clear from the imagery, the type and the images used. 

Mixing the original pear cider recipe with other flavours... playing with the young people's love of alcopops. The sans serif font adds a contemporary edge, making the drink very informal. It stands out clearly behind a bar... one glance at a bottle, even if it is a newly introduced flavour... is instantly recognisable as being from Brothers. 

They also pride themselves on being a festival drink... originally having the 'Festival Strength' just for the actual festivals... but then introducing it to retailers.

Brothers originated from Glastonbury Festival... very close to the brewery itself. It is very much a family-run business, and when they introduced bottles of festival strength... they made the design a lot more personal. Adding the family name 'Showering' to the bottles... and a choice of each of the brothers names on the back.

They then introduced a load of products to spread the word. Each with a fun-feel to it, putting their name on different campaigns around the local areas.



Advertising campaigns -

There was a while where these billboards were everywhere... Bright colours and bold, crisp type makes the message very clear.

Stella Artois - Advertising campaign

This is a campaign by French beer brand Stella Artois. 

This was created by a group of painters from New York, hand-painted onto the side of a brick building and changed every day. The campaign was labelled 'ritual' as it depicts the ritual of filling a glass with beer. 

It lasted 3 weeks. 

From the rig from Jon on Vimeo.

Days 5-10 from Jon on Vimeo.

Days 11-15 from Jon on Vimeo.

It is an incredibly clever campaign, it gets people interacting with the drink... always going back to see how it has changed from day to day. 

Iphone app research - Absolut Drinkspiration

This is an App for the iPhone/iPad/iPodtouch designed by Absolut... much like we wanted to do. 

It is beautifully laid-out, with several different aspects to interact with. 

Screen Shots of the 'Bar Edition'

Home Edition (Ipad)

 

The whole interface is so clean and crisp... very contemporary and modern. It is a work of art in itself and something people can really inter-act with. 

If we could do this with Glayva, I really think that we could be onto something successful. 

Howling Monkey

The brief for this was...

"Our name is Howling monkey - have some fun with it"

So they did...