1) Gives people hope that there is good/good people out there.
2) Someone to idolise
3) Worthy recognition
4) Inspires social change
5) Improves human behaviour
I INTEND TO promote acts of selflessness TO A GROUP OF commuters THAT will respond to a campaign located specifically on public transport using song lyrics as a visually engaging and thought provoking message.
IN ORDER TO ACHIEVE THIS I WILL PRODUCE large and small-scale posters/billboards, a range of t-shirts and advertising in the metro promoting this message.
THS WILL BE PRODUCED USING lithography and maybe rotogravure printing methods... and screen printing for the t-shirt range.