In researching my part of the brief, I came across a huge range of posters designed to advertise Smirnoff.
They range from photographical to drawn, and span across a large audience.
This was designed to appeal to an older audience.
These are both drawn, and appeal to a much more affluent, stylish type of clientele.
Whereas these are a lot more contemporary...
And this is for an event aimed at young people.
Each of these are incredibly well designed. Poignant and memorable.