Saturday, 12 March 2011

Stella Artois - Advertising campaign

This is a campaign by French beer brand Stella Artois. 

This was created by a group of painters from New York, hand-painted onto the side of a brick building and changed every day. The campaign was labelled 'ritual' as it depicts the ritual of filling a glass with beer. 
It lasted 3 weeks. 

From the rig from Jon on Vimeo.

Days 5-10 from Jon on Vimeo.

Days 11-15 from Jon on Vimeo.

It is an incredibly clever campaign, it gets people interacting with the drink... always going back to see how it has changed from day to day. 

No comments:

Post a Comment