Stella Artois - Advertising campaign

This is a campaign by French beer brand Stella Artois. 

This was created by a group of painters from New York, hand-painted onto the side of a brick building and changed every day. The campaign was labelled 'ritual' as it depicts the ritual of filling a glass with beer. 

It lasted 3 weeks. 

From the rig from Jon on Vimeo.

Days 5-10 from Jon on Vimeo.

Days 11-15 from Jon on Vimeo.

It is an incredibly clever campaign, it gets people interacting with the drink... always going back to see how it has changed from day to day.