This is a campaign by French beer brand Stella Artois.
This was created by a group of painters from New York, hand-painted onto the side of a brick building and changed every day. The campaign was labelled 'ritual' as it depicts the ritual of filling a glass with beer.
It lasted 3 weeks.
From the rig from Jon on Vimeo.
Days 5-10 from Jon on Vimeo.
Days 11-15 from Jon on Vimeo.
It is an incredibly clever campaign, it gets people interacting with the drink... always going back to see how it has changed from day to day.