This is the artwork which Whyte & Mackay provided with the brief.
The deliverables of the brief state that we have to use the original artwork in anything that we produce.
This logo epitomises the style and current audience of the drink. It gives an expensive and classy feel, with the main type seriffed, appealing to an older audience, and the 'liqueur' without the serifs appealing to the market that they want to expand to. Younger, and more contemporary.
This is the one of the bottles.
The design on the actual glass of the bottle, again, gives the drink a more expensive touch.