Currently feeling like I have hit a brick wall...
I have my target audience... and why.
I have what I want to promote... now it is an effective way to do it.
What I need to do...
Get a clear message of what I need to say/do.
Get a clear and catchy tag line which will indicate what the typography means.
Clearly and visually communicate my message.
Why on earth am I finding this so tricky?