Problem Analysis -
Make message clearer.
Contextual understanding -
Broader research of volunteer/selfless acts
Small heroic things
Make the viewer question "are you a hero?"
Design Development -
Good start to pieces of typography reflecting design context well.
Look at other design ideas, get away from the lyrics
Additional comments -
Gather media and stories to use on promotional material
Make it clear WHY you are putting it on the tubes/buses
Places that are high risk/dangerous.
This crit was really helpful when it came to new ideas and ways of broadening my research and design context.
I now have to go about doing a lot more research on volunteer organisations and why they do what they do.
I have a lot to do...