It shows portraits of famous people, known to all, and exposes facts about them that were otherwise unknown and overseen.
This is a few of the examples.
Lily Allen
Portrait by Nadav Kander
Vocalist
Lyricist
Florist
Lyricist
Florist
This was the advertisement for the campaign.
Rio Ferdinand
Portrait by Mark Guthrie
Central defender
Central to England
Central School of Ballet
Central to England
Central School of Ballet
Alex James
Portrait by Julian Opie
Musician
Writer
Cheese maker
Writer
Cheese maker
Viscount Nelson
Portrait by Sir William Beechey
National hero
Nautical genius
Nauseous sailor
Nautical genius
Nauseous sailor
Mary Queen of Scotts
Portrait by Nicholas Hilliard
Scottish ruler
Catholic martyr
Talented golfer
Catholic martyr
Talented golfer
In my crit, Steph showed me this campaign as an idea generator and it has really inspired me...
It almost exposes people for who they really are... little aspects of their lives that no-one knows or recognises them for.
It is a really interesting concept and I would love to use aspects of it in my design work.
Banker
Chelsea fan
Hero
as an example...
interesting.
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